Law & Order: Special Victims Unit episode Care
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November 23, 2001
In the ninth episode of Season 3 (overall episode 52), when Captain Donald Cragen notices Sergeant Munch and Detective Tutuola playing a video game in the break room, he refers to them as "the Super Mario Brothers."
Universal, that produced Law & Order: Special Victims Unit didn't hold any right over Nintendo's Mario, but they only included a minor reference to the series.